述之有味

Scent Transcends Time to Tell the Story of Oriental Life

Client
述之有味

Service
Logo
Visual Identity System
Packaging Design
Art Direction

Partner
Liao Zicheng

Team
CD: Liao Zicheng
D: Liao Zicheng / Wang Zifan / Zhang Jiayi / Zhang Yiyao / Zeng Lixiang
MD: Huang Jiahao

The brand 述之有味's visual update for 2022 was a process of new exploration and reinvention. The brand tries to speak of those modern, restrained and delicate oriental feelings with a poetic visual language.

This visual upgrade captures the brand's humanistic sensibilities, combining tradition with the contemporary. Based on the semantics and tone of the four Chinese characters "述之有味", commas and periods were added to give it a sense of rhythm. The appearance of punctuation marks is the pause of sound and the tone of words; it is the gap of thinking and the white space of emotion.

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Client
述之有味

Service
Logo
Visual Identity System
Packaging Design
Art Direction

Partner
Liao Zicheng

Team
CD: Liao Zicheng
D: Liao Zicheng / Wang Zifan / Zhang Jiayi / Zhang Yiyao / Zeng Lixiang
MD: Huang Jiahao