We have created a brand visual identity system that inspires young people to explore and follow their own sporting pleasures, and open up a free lifestyle with sports.

The graphic logo is composed of the letters A and P with a stroke that runs through a three-dimensional space. The upward and rightward tilt creates a relaxed sense of movement for the brand. The italic typography echoes the momentum of the graphic, releasing the brand’s youthful vitality. The monogram is also extends from the dynamic of the letters AP, straightforwardly showcasing the brand's distinct attitude.

Simple, direct, clear, and powerful - this is our understanding of AIR PEACE, the way a sportswear brand that combines fashion, sports, and commute should look like.