Cushion Foundation Packaging Design for blank me

The Ultimate Product Experience

Client
blankme 半分一

Service
Industrial Design

Partner
Hu Keren

Team
Aslak Siimes / Ao Bingyang / Chen Yang / Zeng Da / Sui Xinyi / Wang Xin

The cushion foundation has become the go-to choice for daily portable makeup due to its convenience and lightweight nature. Most cushion foundation packaging designs on the market focus solely on creating an eye-catching appearance, with little consideration given to the user experience.

We have created a new product packaging design for Blank Me’s Cushion Foundation that takes into account user habits and needs. We have optimized the design details to create a product that not only provides a user-friendly experience but also a minimalist and high-end construction, with potential for future functional expansion.

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Client
blankme 半分一

Service
Industrial Design

Partner
Hu Keren

Team
Aslak Siimes / Ao Bingyang / Chen Yang / Zeng Da / Sui Xinyi / Wang Xin

Cleaner and streamlined internal structure design makes it easy to replace the refill and promotes environmentally friendly usage.
The mirror case can also be adapted to other functional refills, meeting diverse portable makeup needs.

We redesigned the hinge construction of the makeup mirror for improved user experience. By lifting the translation point up and bringing the mirror lid closer to the user, it can now show the full view without any obstructions coming from the packaging.
We also compressed the Cushion Foundation's packaging thickness to 22.5mm, making it truly compact and easy to carry.

The magnetic lid adds elegance and simplicity to the everyday use and can be easily opened with one hand. Our design takes into account both left and right-handed operation habits. The refill core uses a non-directional installation design, making it user-friendly for both left-handed and right-handed users.

Process