The founder acquired the furnishings of an old Florentine menswear store, restored and placed them in the BRIO store in Beijing, and also approached us for a rebranding.

We believe that BRIO's aesthetics and craftsmanship are represented in the heritage of the classics and unobtrusive expression.

We picked up a traditional Florentine wood-pieced skateboard in the shop, recreated the medieval engraving type on it in a modern way as the brand’s logotype. We designed two specifications of LOGO and categorized them according to their uses, placed them on the printed material in an unobtrusive and normcore way by flexographic printing in black ink. Thus the echoes of the past reverberates in the present.