We have designed a series of product packaging for the emerging Oriental floral skincare brand "by flowerìng." By exploring the modern expression of Oriental floral elements, we have created a distinct and recognizable product identity. Taking the skincare ritual into consideration, we crafted a skincare experience that exudes a sense of ceremony for the users.
We have abstracted the form of a single flower through geometric abstraction — a modern expression of Oriental floral elements. The cap is designed in the shape of a plump flower bud, while the bottle is elongated like a flower stem - holding the product feels like holding a flower. To emphasize the concept of natural translucency and vitality, we have designed the flower-shaped cap with transparent acrylic, featuring multiple refractive variations when light passes through. We have also designed a series of flower holders and trays that match the bottle's aesthetics, incorporating the imagery of flower arrangement into the skincare experience. This strengthens the design concept of "Oriental floral”.
We carefully crafted a sleek bottle proportion that not only abstractly represents floral shapes but also meets the functional requirements of skincare packaging.