Facial Cream Packaging Design for CISTTO

Redesigning the Daily User Experience

Client
Cistto 肤见

Service
Packaging Design
Industrial Design
User Experience Design

Partner
Hu Keren

Team
Aslak Siimes / Ao Bingyang / Zeng Da / Chen Yang / Wang Xin

We deconstructs the experience of using the traditional cream bottle, remove the inconvenient process, and evolve it into a new product structure and form.

In the daily use of traditional cream bottles, users often need to unscrew the outer cap, twist up the thin PET inner cap (cream often adheres to the inner cap), take out the cream for use, and then separate the inner cap and the outer cap. With the lid closed, the experience is tedious and unpleasant. In this face cream packaging designed for Skin, UDL has reversed the importance of the inner cap and the outer cap. The inner cap is designed as a glass bottle cap with good sealing, while the outer cap is simplified as A lightweight ring with thread locking for transport and travel only.

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Client
Cistto 肤见

Service
Packaging Design
Industrial Design
User Experience Design

Partner
Hu Keren

Team
Aslak Siimes / Ao Bingyang / Zeng Da / Chen Yang / Wang Xin

Conventional facial cream packaging is usually made from 3 components: a jar, an inner cap and a threaded lid. The function of the inner cap is to prevent the cream from overflowing and sticking to the threads around the jar, often making a mess. The outer lid on the other hand provides a locking and protection functions especially for travel and transportation.

In daily use, user need to unscrew the outer lid, lift up the thin inner cap in which cream often is stick on, take the cream, and then put back the inner cap and outer covers respectively, an action both slow and unpleasant.

In this new facial cream packaging UDL designed for Cistto, they have optimized the interactions and created a better overall user experience. UDL highlighted the importance of the inner cap: by making it as a glass lid with a good sealing properties, it works as a key touch point. On daily use, the user only needs to lift up the glass lid, take the cream, and put the lid back - a simple and effortless experience. 

The outer lid is streamlined to a lightweight ring with a threaded lock to be mainly used during transport and travel. The outer ring can also be placed on the bottom of the jar as a stand, or stored and only used whilst traveling.

The glass jar and the lid are designed as an inclined conical shape. Being visually strong and recognizable, it also allows us to cleverly fix the lid on the jar through the ring. The color and finishing express the brand identity of Cistto.
Process
Awards
2022  Good Design Award / Japan