In exploring visual strategies, we aim for a visual identity that not only serve as a point of recognition but also to clearly showcase the brand's forward-looking goals. Cistto's unique image, different from traditional companies in the industry, is rooted in addressing fundamental skincare issues and constantly pursuing pioneering technology to solve problems. The new brand image should embody its pioneering, technological, and futuristic nature, and the design itself should be bold, confident, and unconventional while retaining its brand recognition. 

Based on the foundation of gradients, we have developed a core concept that gradients undergoes changes in an orderly manner, serving as a method for constructing grids, thus deriving a variety of grid systems according to different gradients. The asymmetry of the layout contrasts with the centered arrangement of the information it carries, while bilingual text overlaps subtly in two colors. Each element was fine-tuned to balance the pioneering visuals with the functionality of the messaging. 

As a brand-new asset, this grid system extends to all visual touchpoints of the brand and offers more possibilities in the expansion of different product lines.

The graphic identity of the brand is a unique C. We have reorganized each product line with the brand, using the graphic logo C as an identifier to assist in differentiating the product lines according to their functions. It is both a character and a growing arrow that is constantly being explored.

In addition to the basic gradient grid, we have also planned corresponding and flexible gradient grid systems for different product lines, such as centered gradient grids and circular gradient grids. The combination of different color systems and graphic logos helps to clearly identify the different functions of each product family.