Client
delicates
Service
Branding
Packaging Design
Partner
Li Xiang / Xing Chen
Team
CD： Xing Chen / Li Xiang
D：Wang Yinan / Bian Shuyao / Guo Qinglu
MD：Wang Yinan
MUSIC：EIN
delicates’ is a brand advocates for a comfortable, free and sustainable lifestyle, provides customers with white t-shirts in all sorts of pattern. The original idea of the brand color was to indicate that as audiences we all have our unique shade of color, but we can all find our unique white t-shirt here at ‘delicates’.
We took on the mission to sort out and continue the existing assets of the brand, updated the logo, sub-logos and categorizing system of product lines, and apply the new branding system to the packagings.
The updated ‘delicates’ logo is to give the impression of top view of 3 people, and ‘3’ stands for you and me, him or her, whom can all find comfort at ‘delicates’. All together we gave the brand a fresh and systematic look, and kept the brand DNA that has already left a print for the customers.
Client
delicates
Service
Branding
Packaging Design
Partner
Li Xiang / Xing Chen
Team
CD： Xing Chen / Li Xiang
D：Wang Yinan / Bian Shuyao / Guo Qinglu
MD：Wang Yinan
MUSIC：EIN
2022 Founder Award 11 / Jury Award / China
2022 Tokyo TDC Annual Awards / Excellent Work / Japan
2021 Award 360° / 100 Design of the Year / China
2021 Hiiibrand Awards 2021 / Silver Award / China
2021 HKDA Global Design Awards / Excellence / Hong Kong, China
2021 GDC Award / Selected Award / China