It's a simple fact that we sometimes judge books by their covers, and in this case i felt obliged to. While being a discrete and subtle piece of design, the book reached out to me through its calm sophistication and quiet confidence, from its simple and intriguing title to the soft-back leather binding.

The book succeeds as an object, with its reassuring Duchamp inspired physical presence, and a great attention to detail. Among many fine details, the designer has not only precisely matched the red colour of the soft leather cover to the edge printing of the pages(which is a challenge in itself), but has also managed to include a concealed fore-edge printed self-portrait silhouette of Duchamp himself.

The book content is a pleasure to navigate in dual language(English and Mandarin), carrying through the simple division from cover through to spreads.

During a time when many readers have succumb to consuming books digitally, this is a book design that captures your imagination and holds your interest. It's very encouraging to see that the craft of bookmaking in China is still very much alive and well, and be assured that i have prepared a place for this book on my carefully curated colour-coded book shelf.