epark focuses on investing in Beijing and other tier-one cities, delivering premium office-space value-add services for hundreds of companies.
Amid its brand upgrade, the legacy naming system—“E园 EPARK”—had begun to lag behind the evolving industrial operations model of its enterprise clients, as well as epark’s growing capabilities in digital services.
Through on-site visits, in-depth research, and executive interviews, we anchored the new brand vision—“Connect the Infinite with Space”—and developed a visual identity system built around the idea of multidimensional connection. The goal is to articulate epark’s shift from physical space to a digital platform, and from hard infrastructure to operational services—bringing users a unified, vivid brand experience across touchpoints.
How to translate "space" and "multi-dimensionality" into a coherent visual language became our central design question. We looked for a breakthrough in three-dimensional form: starting from a single curve, we constructed a volumetric letter "e." As it rotates, it alternates between a legible "e" and a flowing curve—an emblem of "connecting space."
After careful 2D rationalization, the 3D "e" was distilled into a refined planar form, becoming the defining signature of the initial "e" in the wordmark.
We conducted extensive exploration of the form and motion of the letter "e" in three-dimensional space, then extended it into a set of motion principles and a supporting graphic system for the brand.
Across digital and online environments, we use a contemporary motion language to make the abstract idea of multidimensional connection perceivable—and interactive—at every digital touchpoint.
For a coworking brand, beyond an exceptional on-site spatial experience, its website and app are also core communication channels between the brand and its users.
With that in mind, we delivered a comprehensive experience upgrade for epark across platforms—from the official website to the mobile app. We redesigned both the site and the app, and developed a bespoke icon system tailored to different use cases and interface scenarios.