Grid Coffee

Single Origin Coffee

Client
Grid Coffee

Service
Logo Design
Visual Identity
Packaging

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Li Yanda / Zhou Junjun / Li Sinong / Xie Caiyi / Zhao Jiawei / Shao Junyu
MD: Zhao Lin
CW: Lin Ziming
PM: Dong Bochao / Wei Miaochu

Grid Coffee, specializing in “Single Origin Coffee", has rapidly emerged as a rising star in the specialty coffee industry. Each coffee bean meets the high standard of the Specialty Coffee Association Quality Cup score of 84 points or higher. By using professional brewing techniques and avoiding artificial flavorings like syrup, Grid Coffee delivers the purest flavor of coffee, catering to discerning coffee enthusiasts.

Grid Coffee plans to open thousands of stores in the future. Our job is to create a new brand identify that could keep pace with the brand's expansion and build brand awareness among the public quickly and effectively. We simplified the original grid elements, breaking them down into their most basic geometric unit. This design, which is both minimalist and decorative, is inspired by the efficiency and precision of modern machine manufacturing. It aims to convey Grid Coffee's commitment to the highest quality coffee.

We expect this new image to be closely associated with the Grid Coffee, setting higher quality standards for every cup of coffee in a rational and professional way. It is our goal to make Grid Coffee the most iconic symbol in the specialty coffee industry

Show more+Show less-

Client
Grid Coffee

Service
Logo Design
Visual Identity
Packaging

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Li Yanda / Zhou Junjun / Li Sinong / Xie Caiyi / Zhao Jiawei / Shao Junyu
MD: Zhao Lin
CW: Lin Ziming
PM: Dong Bochao / Wei Miaochu

Single-origin coffee’s flavor profile is shaped primarily by the specific terroir of its place of origin. Inspired by the rolling contours of highland landscapes, the graphic pattern reinforces the brand’s “all single-origin” proposition—adding a stronger sense of expertise and a more vivid expression of flavor.

Grid Coffee PRO Range

“Better beans, smaller cups.” The Grid Coffee PRO range features more distinctive, origin-driven beans as the foundation across its core offerings. For its selected-origin black coffee, the entire line is made exclusively with auction-lot coffee beans.

In our design, we amplified the Grid Coffee PRO range’s uncompromising pursuit of flavor—capturing purity and intensity in a smaller cup.