Grid Coffee 零售包装

风味档案
Client
Grid Coffee

Service
Packaging Design

Partner
Ding Fan / Fang Jianping

Team
CD:Ding Fan / Fang Jianping
D:Li Yanda / Xie Caiyi / Shao Junyu
MD:Zhao Lin
CW:Hu Jiannan
PM:WEi Miaochu
Grid Coffee, a specialty brand dedicated exclusively to single-origin beans, has introduced a new retail line so that customers can enjoy café-quality coffee at home. 

Having previously developed Grid Coffee's brand identity and visual system—establishing it as an iconic presence in specialty coffee—UDL now introduces packaging for the retail bean collection under the concept of "Flavor Archives," seamlessly extending the brand's distinctive design language. Anchored in the dual dimensions of nature and flavor, the design serves as a bridge connecting each origin's unique terroir with the consumer's sensory experience.

The material choice of kraft paper returns to natural textures, reinforcing the authentic character of the coffee beans. Central to the design is an archival label system featuring vibrant color blocks as flavor indices—an evolution of Grid Coffee's existing flavor cards and label strips, now transformed into a systematic visual language. Each color corresponds to specific origins, processing methods, and taste profiles, with every hue offering a subtle preview of the coffee's character. The interchangeable label stickers enable flexible store updates while naturally creating an organized, clearly categorized archival display system. The act of peeling open the seal reveals unique, unrepeatable details with each opening.

From material selection through the "Flavor Archives" concept to the unboxing experience, UDL's design strikes a delicate balance between natural authenticity and urban sophistication—honoring the beans' organic heritage while delivering the precision and professionalism expected in contemporary coffee culture.

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Client
Grid Coffee

Service
Packaging Design

Partner
Ding Fan / Fang Jianping

Team
CD:Ding Fan / Fang Jianping
D:Li Yanda / Xie Caiyi / Shao Junyu
MD:Zhao Lin
CW:Hu Jiannan
PM:WEi Miaochu
为了表现自然与风味感采用牛皮纸取代大面彩色作为包装材料传递温度新鲜与自然的风味感
将颜色转化为风味系统纯粹而鲜明的颜色分别代表了不同的产地和风味犹如建立起一个丰富的风味档案系统
可替换的标签贴纸便于门店灵活更新在陈列中自然构建风味有序标签分明的档案化视觉系统撕开封口时标签贴纸的让每次开启都呈现不可重复的细节