LEDIN x V&A MUSEUM

Client
乐町 LEDIN

Service
品牌设计

Partner
李响/邢晨

Team
CD:邢晨/李响
D:邢晨/郭青露

We made this typography-based campaign VI for the collaboration project between LEDIN and V&A. Inspired by William Morris’ seaweed pattern, we redesigned a special LOGOTYPE of LEDIN, which is as smooth, vivid and romantic as curly grass. This LOGOTYPE is presented in both Chinese and English for different scenes.

Client
乐町 LEDIN

Service
品牌设计

Partner
李响/邢晨

Team
CD:邢晨/李响
D:邢晨/郭青露

Awards

2022  Founder Award 11 / Merit Award / China
2021  Hiiibrand Awards 2021 / Merit Award / China
2021  GDC Award 21 / Selected Award / China