We made this typography-based campaign VI for the collaboration project between LEDIN and V&A. Inspired by William Morris’ seaweed pattern, we redesigned a special LOGOTYPE of LEDIN, which is as smooth, vivid and romantic as curly grass. This LOGOTYPE is presented in both Chinese and English for different scenes.
Client 乐町 LEDIN
Service 品牌设计
Partner 李响/邢晨
Team CD:邢晨/李响 D:邢晨/郭青露
Awards
2022 Founder Award 11 / Merit Award / China 2021 Hiiibrand Awards 2021 / Merit Award / China 2021 GDC Award 21 / Selected Award / China