LOEWE Lunar New Year Gift

Chinese Packaging

Client
LOEWE

Service
Packaging Design
Cultural and Creative Product Design

Partner
Li Xiang / Xing Chen

Team
CD: Xing Chen / Li Xiang
D: Li Xiang

Bamboo Steamer: Chinese Packaging

We packaged the steamer directly as a box for LOEWE Chinese New Year gift that customers can use to steam dumplings.The packaging is presented very Chinese without being corny.

Client
LOEWE

Service
Packaging Design
Cultural and Creative Product Design

Partner
Li Xiang / Xing Chen

Team
CD: Xing Chen / Li Xiang
D: Li Xiang

Awards
2023  GDC Awards / Limited Edition Package / Merit Award
2023  ADC Annual Awards 102nd / Merit / USA
2023  Hiiibrand Awards 2022 / Merit / China