Client
Maison Margiela
Service
Creative Planning
Product Design
Partner
Li Xiang / Xing Chen
Team
CD：Xing Chen / Li Xiang
D：Guo Qinglu / Bian Shuyao / Wang Yinan
PM：EIN
On the special occasion of 2022 #520 Chinese Valentine's Day, Maison Margiela launched a series of bags with seven different texts printed on the switch knob.
For this season, Maison Margiela took inspiration from Carnival, from which we decided to use the gashapon machine in this scenario as a gift, corresponding to the concept of spinning and playing. The text on the white toy capsule is exactly the phrase on the bag.
Client
Maison Margiela
Service
Creative Planning
Product Design
Partner
Li Xiang / Xing Chen
Team
CD：Xing Chen / Li Xiang
D：Guo Qinglu / Bian Shuyao / Wang Yinan
PM：EIN