Maison Margiela Paper Replica Packaging

Inverted Snobbery

Client
Maison Margiela

Service
Packaging Design

Partner
Li Xiang / Xing Chen

Team
CD: Li Xiang / Xing Chen
D: Li Xiaokang / Bian Shuyao

The Paper Replica Collector collection uses recycled cardboard boxes as cutting boards to create a sustainable collection of classic Replica sneakers. This collection is limited to 150 pairs. Each pair of shoes and wooden box is unique with a hand-crafted number representing each shoemaker. This collection uses the cardboard box and sealing tape pattern, echoing the current Inverted Snobbery spirit by Maison Margiela.

Client
Maison Margiela

Service
Packaging Design

Partner
Li Xiang / Xing Chen

Team
CD: Li Xiang / Xing Chen
D: Li Xiaokang / Bian Shuyao