We have designed pump protection with an "easy-pull ring for cleansing products to replace the traditional transparent plastic wrapping. This achieves an environmentally friendly way of packaging.
The "easy-pull ring" prevents dust from entering the pump during transportation and in-store display, and indicates the product's "unopened" state. When the user uses the product for the first time, they can pull open the "easy-pull ring"' on the protective cover and remove it to start using the productThe process of tearing the "easy-pull ring" provides users with a more tactile opening experience.
Considering the storage needs of shampoo and shower gel in daily use, after removing the "easy-pull ring," the protective cover can be used as a small accessory to connect the bottle body with various accessories. For example, shampoo and shower gel can be easily fixed to the wall through a specially designed hanging plate, which looks modern and is easy to use. The ring can also be combined with a small carrying basket, making it convenient for users to carry the products around.
We have designed an iconic CLICK sensory experience as the key interactive touch point across the entire product line. When the user presses and uses the pump, they simultaneously obtain acoustic and tactile feedback similar to a "CLICK" This satisfies male users' preference for mechanical experiences and provides clear and precise interactive prompts in daily use users know they pump the recommended amount of product when they feel the CLICK.
The styling details of the product continue MAKE SENSE’s brand concept of rationality and follow the principle off “form follows function.” All details are function-oriented. For example, the concave cut surface on the top of the pump head improves the pressing experience, and the fine lines on the hair spray indicate the nozzle's direction, etc. In terms of visual expression, the styling aligns with the clean, neat, and rational style of MAKE SENSE.
We have established a grid system to standardize the size and shape ratio of the products. We simplified the diameters of the product packaging into three sizes: small, medium, and large, and adjusted the heights of the bottles to accommodate different volume requirements. This significantly enhances the sense of order when different products of the same brand are displayed together. Additionally, the standard size specifications lay the foundation for the development of various complementary products.