We identified two major user-experience pain points in conventional hair spray products. First, poor nozzle directionality: with small, low-visibility spray heads, users often need to repeatedly check the orientation during use—otherwise the spray can easily drift off-target or, in some cases, accidentally reach the eyes. Second, the “cap on / cap off” routine is cumbersome. Many users skip recapping in everyday use, which can cause the formula left in the nozzle to dry out and clog the actuator—an issue that is particularly common with volumizing sprays.
To address these problems, we took inspiration from a camera’s “focus” button and proposed an innovative capless, dust-protective pump-head design. Drawing on a two-stage shutter mechanism, the button is linked to a protective shutter: a light press lowers the shutter to reveal the nozzle (like focusing), followed by a firmer press to dispense the product (like taking a shot). Once released, the shutter automatically rises to cover the nozzle again. By eliminating the conventional cap, the design removes the extra “open/close” steps while effectively preventing nozzle exposure—and the subsequent clogging issues it can cause.
The nozzle is thoughtfully shaped into a directional, flared “horn” form. Echoing the silhouette of a camera lens, it helps users instinctively align the spray direction while reinforcing the product’s visual cues as a spray-format item.
In terms of overall form, we carried forward the family design language of MAKE SENSE’s hair-styling range to strengthen recognition and cohesion across the line. Through close collaboration and deep insight into male users’ needs, UDL and MAKE SENSE continue to introduce product innovations—further reinforcing MAKE SENSE’s leading position in men’s grooming.