The passion and curiosity for daily life drive UDL to explore how elements representing Chinese traditional culture can be integrated into contemporary lifestyles in various ways.

Mooncakes, as a unique symbol of the Mid-Autumn Festival and a carrier of Mid-Autumn culture, have their fixed attributes and meanings. We have dissected and reconstructed traditional mooncakes, redesigning their form and packaging to reexamine the relationship between symbols of Fast Moving Consumer Goods and traditional cultural carriers.

Simultaneously, we have launched an online pop-up store named ''Moonshop,'' aligning with the name of the mooncakes. We hope that the audience can engage in a lively discussion about contemporary China through the form of consumption.
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2020  Award 360° / Packaging Design of the Year / China
2019  GDC Award / Cultural and Creative Product / Selected Award / China