MOONSHOT ACADEMY

THE FORM OF FUTURE EDUCATION

Client
Moonshot Academy

Service
Logo Design
Visual Identity System
Motion Graphic
Web Design
Editorial Design
Package Design

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Fang Jianping / Zhang Miao / Yan Zhihan
MD: Fan Lili

A new paradigm of educational philosophy and models is quietly reshaping the landscape of modern education. As a 12-year innovative school in China, Moonshot Academy has redefined the relationship between teachers and students. It has also innovated traditional teaching methods to construct a personalized collaborative learning environment.

Moonshot Academy aims for students to engage in self-exploration while establishing a close connection with the surrounding world. Through action, students are encouraged to have a positive impact on their environment and society, becoming ''fulfilled individuals, and active, compassionate citizens''.

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Client
Moonshot Academy

Service
Logo Design
Visual Identity System
Motion Graphic
Web Design
Editorial Design
Package Design

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Fang Jianping / Zhang Miao / Yan Zhihan
MD: Fan Lili

Starting from the concept and vision of Moonshot Academy, we provided a dynamic identity solution. The inspiration for the identity comes from the process of 'moonshot', representing an organism that evolves from within. We define this change as ''conceiving and happening''.

Just as Moonshot Academy envisions each student having their unique personality, this ever-changing dynamic identity can be frozen or extended into different static graphics — a random, open, and expectant process.

WELCOME PACKAGE

Awards

2020 Award 360° / Branding of the Year / China
2020 Tokyo TDC Annual Awards / Selected / Tokyo
2019 Graphic Design in China / Finalist / China