In the design of the brand image, we removed a lot of superfluous embellishments to present a clean and open graphic: it can be printed in fine detail on the packaging, as well as when enlarged to see the details of its turning strokes. It meets the application of the brand’s online platform, but also conveys an artistic and detailed feeling for retails.

We share the brand's expectation that people will explore the fun in life with a more positive attitude and feel energized by the details.