SKYPEOPLE

Rebranding the Techwear Company

Client
SKYPEOPLE 天空人

Service
Logo
Visual Identity
Packaging Design
CGI
E-commerce system
Art Direction

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Ding Fan / Fang Jianping / Li Yanda / Zhou JunJun
MD: Zhao Lin / Fan lili
PM: Cao Qun

SKYPEOPLE was founded in 2022. This brand comes from China and specializes in using technology to enhance the functionality and comfort of down wear products. Our focus is to reimagine the brand and respond to its spirit, to carry out its passion for making advancements in science and technology to energize city life.

In the new logo, we have explored the relationship between technology and the human experience by visualizing the 'human' in the original logo. From the perspective of looking down on a three-dimensional, mirrored surface covering a walking posture, the human being is seen from the top to experience a lighter, more comfortable lifestyle made possible by technology.

Whether in a random tote bag on the street or in a commercial space, this blue logo pops up with a bold statement. SKYPEOPLE has been named Potential Brand of the Year in a new brand ranking for 2023.

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Client
SKYPEOPLE 天空人

Service
Logo
Visual Identity
Packaging Design
CGI
E-commerce system
Art Direction

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Ding Fan / Fang Jianping / Li Yanda / Zhou JunJun
MD: Zhao Lin / Fan lili
PM: Cao Qun

We intended the packaging design to look like a high-tech product: calm, contained, and with a sense of value. Our challenge was how to bring back this three-dimensional logo. We combined the traditional printing process with new technical methods to restore this three-dimensional logo to a great extent, and now you can literally touch this blue ball surface.

GCI Product Animation

Art Direction

UDL was the art director for the SKYPEOPLE 2023AW campaign, including video and photography.

The Thermal Comfort Index (TCI) is a reference system developed by SKYPEOPLE. We designed the logo for TCI and produced a video incorporating CG technology to help consumers understand the product. This content is used in SKYPEOPLE shops to provide them with a visual reference.

Process