Solar Nurture

The Energy Artist
Client
Solar Nurture

Service
LOGO
Visual Identity System

Partner
Ding Fan / Fang Jianping / Liao Zicheng

Team
CD: Ding Fan / Fang Jianping
D: Fang Jianping / Liao Zicheng / Lu Zian / Wang Zifan
MD: Zhao Lin / Fan Lili
Solar Nurture is a food brand with a core focus on new food solutions, providing edible energy for everyone.

The sun symbolizes hope and vitality. All energy on Earth originates from the sun, transmitted through light to the Earth, and then passed on to humans through the food chain. With rich imagination, humans create a variety of delicious cuisines, thereby inheriting this energy from the sun. The founder of the brand says: ''The sun shines on the horizon, marking the first step of energy transmission to humans, and Solar Nurture is its artist.''

We focus on ''Energy Artist'' in this rebranding, using the sun as an identifying symbol, with the 12 line segments indicating the scale of time. The sun is not only the Earth's energy provider but also gives humans the concept of time. ''Rising with the sun and resting with its setting'', human life unfolds around the sun and time. Good food often endures through generations, and we hope the brand can possess the precious wealth of ''time.''

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Client
Solar Nurture

Service
LOGO
Visual Identity System

Partner
Ding Fan / Fang Jianping / Liao Zicheng

Team
CD: Ding Fan / Fang Jianping
D: Fang Jianping / Liao Zicheng / Lu Zian / Wang Zifan
MD: Zhao Lin / Fan Lili
The rebranding of Solar Nurture focuses on the concept of ''Energy Artist'', using the symbol of the sun and energy as its brand identity, with the 12 line segments indicating the scale of time.