Founded in 2016, ubras has ranked No. 1 in the lingerie category across major online platforms for five consecutive years. Starting with its category-defining innovation—the Smart Size / One Size bra—ubras has continued to invest in material and technology R&D, expanding from bras into a full range of intimates including loungewear and light shapewear. In parallel, to support more women in growing with comfort and freedom, ubras has steadily built out its offline presence, and—with a global outlook—achieved full-channel coverage across online and offline touchpoints.

As new challenges emerge, we upgraded the brand’s visual system to help ubras evolve from a lingerie brand for adult women into an all-ages women’s lifestyle brand; from a local lens to a global perspective; and from focusing on individual women to embracing a broader female community.