From Bauhaus to Our House

UCCA GALA 2019

Client
UCCA Center for Contemporary Art

Service
Art Direction
Visual Identity System
Motion
Environment Graphics

Partner
Ding Fan / Fang Jianping / Liao Zicheng

Team
CD: Ding Fan / Fang Jianping / Liao Zicheng
D: Fang Jianping / Liao Zicheng / Dong Haoyue / Chen Shihong / Lin Peiyan
MD: Zhao Lin / Fan Lili
CW: Lin Ziming

UCCA Gala is the annual charity auction dinner of UCCA Center for Contemporary Art. As the art direction and design institution, under the theme of "Our Bauhaus" for 2019, we deeply explored the relevant meaning and content of the Bauhaus movement, combined with contemporary communication context and techniques. Integrated UCCA's architectural elements, we created an immersive, multi-dimensional visual experience for the audience participating in this event.

Client
UCCA Center for Contemporary Art

Service
Art Direction
Visual Identity System
Motion
Environment Graphics

Partner
Ding Fan / Fang Jianping / Liao Zicheng

Team
CD: Ding Fan / Fang Jianping / Liao Zicheng
D: Fang Jianping / Liao Zicheng / Dong Haoyue / Chen Shihong / Lin Peiyan
MD: Zhao Lin / Fan Lili
CW: Lin Ziming

We apply the concepts and graphic creation rules of Bauhaus, combined with augmented reality (AR) technology, to video design, integrating Bauhaus with main visual elements and presenting them in UCCA's buildings across time and space. In nearly 3 minutes of viewing experience, the relationship between graphics, space, and content surrounded the audience with great impact and interest, creating a surreal visual experience and appropriately conveying the event's theme.
At the famous Bauhaus parties, teachers and students gave free rein to their creative talents and enjoyment of design.
AWARDS

2022  HKDA Global Design Awards / Micha Weidmann Judge’s Choice / Hong Kong China
2022  HKDA Global Design Awards / Gold Award / Hong Kong China
2022  HKDA Global Design Awards / Excellence Award / Hong Kong China
2021  GDC Award / Brand Integration / Selected Award / China
2021  GDC Award / Movie, Video Intro & Animated Short Film / Selected Award / China