Client
WILDPEAR
Service
Logo
Visual Identity System
Typography
Partner
Li Xiang / Xing Chen
Team
CD：Xing Chen / Li Xiang
D：Bian Shuyao / Xing Chen
MD：Bian Shuyao
Championing nature and authenticity, the light-outdoor brand WILDPEAR has quickly captured the attention of young urban audiences with a vivid signature hue—“Wild Yellow.” Using eco-conscious performance fabrics, WILDPEAR creates versatile pieces that move effortlessly between everyday life and outdoor exploration, bringing a touch of wildness that loosens the grip of high-pressure city routines.
As an emerging brand, WILDPEAR needs to leave a lasting impression on a wider audience. Our task was to build a visual identity system that can scale with the brand’s growth—establishing rapid, precise recognition and accelerating awareness across touchpoints.
Client
WILDPEAR
Service
Logo
Visual Identity System
Typography
Partner
Li Xiang / Xing Chen
Team
CD：Xing Chen / Li Xiang
D：Bian Shuyao / Xing Chen
MD：Bian Shuyao
Starting from the catchy, memorable brand name “WILDPEAR,” it’s easy to arrive at a fitting graphic direction. As a result, the pear-shaped mark becomes the centerpiece of the visual identity system. To further strengthen this icon, we embedded the wordmark inside the primary symbol—creating an immediate association with the look of a pear sliced open.
Our design work revolves around a sense of wildness, expressed across every element of the identity. The symbol, wordmark, hangtag silhouette, and wash-care label graphics are all constructed from plain, inorganic geometric strokes—evoking an untamed landscape that hasn’t been overly developed.
We hope this identity system reinforces WILDPEAR’s distinct brand impression, communicating nature, comfort, and sustainable vitality through a relaxed, offbeat tone. By using design to push beyond boundaries, the brand invites people to imagine new relationships between humans and nature, and between the city and the outdoors—opening up more possible ways of living.