Aiming at the positioning of WuwHah, we have strengthened WuwHah’s pronunciation and semantics in terms of pronunciation and sense of relaxation through the processing of the logo form and the increase of exclamation points. At the same time, relevant features (beer bottles) are also added to the details of typography, implying the relevance of product and industry.

In order for the visual identity to better adapt to the current diversified communication, we designed a series of supporting graphics based on "Speech Bubbles", evolving into different forms and rich in colors. The secondary graphics enable the display and application in different communication format and continuously output WuwHah's brand characteristics and concepts.