On July 16, 2026, the winners of the 72nd TDC Awards were officially announced at the award ceremony and exhibition opening held at The Lighthouse in Brooklyn, New York.

Two projects by UDL partners Li Xiang and Xing Chen’s team — Balenciaga’s “SNAKE” interactive digital game and game console for the Year of the Snake gift, and CASA LOEWE Shanghai’s localized visual identity project — received the Certificate of Merit in the Communication Design category at the 72nd TDC Awards.

For Balenciaga’s “SNAKE” project, UDL transformed the cultural symbol of the Snake into an interactive brand experience by combining retro pixel game aesthetics with Balenciaga’s visual language. Through a customized digital game and game console, the project explores how digital experiences can extend emotional connections between luxury brands and their audiences.

For CASA LOEWE Shanghai, UDL developed a localized visual project that remains aligned with LOEWE’s brand heritage. From the Chinese lock-up characters to the opening gift invitation, the project translates LOEWE’s dedication to craftsmanship and local culture into a cohesive visual expression.

As one of the world’s leading organization dedicated to typography and communication design, the Type Directors Club celebrates innovation across type, visual systems, and communication design. The awarded works will be featured in The World’s Best Typography® annual and presented in the TDC annual exhibition and global touring exhibitions.