UDL Partner Keren Hu was recently interviewed by SHOWCASE, discussing the standards and challenges shaping Chinese brand design, as well as innovation in product and user experience.

He shared how UDL works with leading Chinese brands including GUYU and MAKE SENSE to create stronger product experiences through continuous innovation and a commitment to design excellence. Keren emphasized that UDL does not begin with form for aesthetic effect alone. Instead, distinctive design languages emerge naturally through the process of addressing functional requirements and real user pain points.

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