United Design Lab

Beijing International Film Festival Poster Exhibition

2015北京国际电影节海报展

北京国际电影节

当前,电影的推广已然构建出了这个新时代应有的面貌——通过整合运行新旧媒体、精心酝酿的事件策划、在社交网络中全民互动......而作为电影宣传中历经一个多世纪的媒介——电影海报,在当下应该被重新审视其价值。
当其他的责任离它而去,电影海报便终于恢复了其天生的才能——在一瞬间凝结住一部影片;由你存档、打开某部经典影片的记忆、或是匆匆一瞥!

Currently, the film promotion has constructed consistent with the features of this new era – by integrating the old and new media, cautious planning for the event deliberation, and interacting with the population through social networks ...... 
Film poster—as the media for film promotion for more than a century -- should be re-examined its present value. 
In spite of other responsibilities, the movie poster has ultimately restored to its nature – to freeze the congealing moment of a film; to archive, open, or glance the memory of a classic film.

展览由建国前后至今的100幅电影海报组成。
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