United Design Lab

Chinese New Year Window Display in ESB

纽约帝国大厦春节主题橱窗

中华人民共和国文化部 / 中国驻纽约总领事馆 / 中国对外文化集团公司

从2009年开始,纽约帝国大厦“欢乐春节”橱窗展示已成功举办了六届,它将中国百姓期盼家庭团圆、生活富足、万象更新的美好理念带到世界各地。
本次帝国大厦2015春节主题橱窗以红色不锈钢打磨出的镜面背景,在造型上复刻了中国传统画卷的样式,制造出三头金羊从画卷中轻盈跃出的镜面效果,有着强烈的动态即视感。神态各异的金羊周身洋溢着灵动和活力,又从数量上暗合了“三阳开泰”之数,以“祥、善、美”三种美好的意向构成了“三羊开泰”的吉祥组合,希望能给所有人带来中国羊年的好运。 

Since 2009, the "Happy Chinese New Year" window display has been successfully held in the New York Empire State Building.
The highly polished background made of red stainless steel with the shape of a traditional Chinese scroll and three golden sheep leaping out of it creates a dynamic scene. The three golden sheep full of vitality coincide with the philosophy of I Ching with each symbolizing a virtue of auspiciousness, kindness and beauty, hoping to bring good luck to everyone in the year of sheep. 

善,“羊言为善”
01
美,“羊大为美”
02
“三阳开泰”
03
中国驻纽约总领事章启月与帝国大厦集团主席Anthony Malkin
Consul General of NY Zhang Qiyue with president of empire state building Anthony Malkin
04

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