“FRIENDSHIP AS A WAY OF LIFE"
MEGA SUEN is a young menswear brand established in Beijing, 2016.
Men themselves present a quite different air of sensitivity and vulnerability by making friendship or intimacy with different people in different scenes. All the changes happen naturally in daily life.
MEGA SUEN aims to describe this kind of interesting story about gender makings words, which is constructed by these ‘true relationships’. The brand takes the quote ‘Friendship as a way of life’ (Michel Foucault, 1981, published in《Le Gai Pied》) as the heart of the visual matters, hence the project comes with the keywords ‘Natural’,’Friendship’ and ‘Relationship’.
The identity for Mega Suen navigates around the pillars of “natural”, “friendship” and “relationship” – the three words that define what the fashion brand is all about. It’s an informal, friendly and highly informative rework of the brand, where return forms, care labels and the company's logo type is presented in an approachable and eye-catching manner. “We always spend a lot of time explaining something to others, like when describing a situation or making a point of view, however, we find that the design concept for Mega Suen comes from the brand itself; the information is the expression.”