United Design Lab

纽约帝国大厦鸡(丁酉)年橱窗设计

HAPPY CHINESE NEW YEAR OF ROOSTER in EMPIRE STATE BUILDING

中华人民共和国文化部 / 中国驻纽约总领事馆 / 中国对外文化集团公司

本次橱窗从中国传统故事中鸡——勤勉和吉祥的形象出发,提取了传统镇宅年画的构图及元素,同时融合了当代的审美角度和观念,呈现了三幅具有现代感的春节年画。橱窗一共分为三个主题,分别为“锦鸡报晓”、“大吉(鸡)大利”和“金鸡纳福”。

The window displays themed "Herald Daybreak," "Auspicious Rooster" and "Rooster Bringing Luck and Fortune" present the rooster as depicted in Chinese folktales with the image of diligence and auspiciousness. This design is combined with the composition and element of traditional Chinese New Year paintings and contemporary aesthetic conception. 

一只锦鸡高昂胸膛准时鸣叫,拨开黎明的云雾,预示着新的一年即将开启,同时也包含了新的希望和新的开始。
The first crow dispels the morning mist, indicating the beginning of the New Year with new hope and a fresh start.
01
取鸡谐音“吉”之意,两只公鸡相互对望鸣叫,驱散鬼邪灾祸,保佑大地和人民平安健康,呈现一派吉祥如意的美好新春景象。
The similar pronunciation of "rooster" and "auspiciousness" in Chinese explains the belief in its power to fend off evil spirits and bless people with peace and health.
02
由年画的对称构图之美而来,两只金鸡收福意,聚财气,牡丹环绕,描绘出了一幅中国传统吉祥如意的画面,展现了2017年大地新春蓬勃发展的新气息。
The symmetrical composition in which two golden roosters surrounded by peonies bring good luck and fortune is inspired by Chinese New Year paintings, which depict a festive celebration and bright prospect of the New Year.
03

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