蚂蚁银行 ANT BANK

New Internet Bank

Client
Ant Group

Service
LOGO
Visual Identity System
Motion Design
CG Graphics
Type Design

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Fang Jianping / Zhang Miao
MD: Zhao Lin

Ant Group has launched the first purely new online internet bank outside mainland China: ANTBANK Ant Bank has landed in Hong Kong, China, and Macau, China.

As a new bank brand, the name considers the brand endorsement relationship with the parent company, hoping to serve the general public and small and micro enterprises through technology.Ant Group Brand Design TEAM in association with UDL, inject new vitality into Hong Kong's financial technology.

Show more+Show less-

Client
Ant Group

Service
LOGO
Visual Identity System
Motion Design
CG Graphics
Type Design

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Fang Jianping / Zhang Miao
MD: Zhao Lin

The graphic design clarifies the brand symbol, which is robust, concise, and rigorous.

English logotype

Traditional Chinese logotype

Based on the English logo, the brand's exclusive typeface, ANTBANK Regular, protects the brand symbol and defines the brand's visual elements.

Awards

2019 GDC Award / Typeface / Selected Award / China