Foundation Packaging Design for blank me

Re-forming Product Perception for China’s Leading Makeup Brand

Client
blankme 半分一

Service
Industrial Design

Partner
Hu Keren

Team
Aslak Siimes / Ao Bingyang / Chen Yang / Zeng Da / Sui Xinyi / Wang Xin

We have designed a new product packaging for a professional cosmetics brand Blank Me. Taking inspiration from the minimal plaster sculptures, the design carves out a rhythmic and soft dividing wave on the solid geometric block.

The curvy reflecting metal surfacing contrasts with the skin-friendly matte exterior, interwinding the minimal purity with fluid femininity and revealing the brands underlying concept: “Blank Me to flow.”

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Client
blankme 半分一

Service
Industrial Design

Partner
Hu Keren

Team
Aslak Siimes / Ao Bingyang / Chen Yang / Zeng Da / Sui Xinyi / Wang Xin