As esports continues to expand its influence, integrating esports into strategic brand planning has become a key direction in contemporary marketing. Our collaboration with iQOO was not about changing its brand identity, but about reassessing and elevating the brand’s visual identity experience. We embedded iQOO’s spirit—“Born Tough. Never Stop Exploring.”—into the entire visual system, ensuring that every brand expression speaks directly to its core audience, highlights its elite control experience, and resonates with the uncompromising mentality of the track.