Facial Cleansing Product Packaging Design for MAKE SENSE

Exploring Aesthetic and Experience Preferences for Male Users

Client
理然 MAKE SENSE

Service
Industrial Design

Partner
Hu Keren

Team
Aslak Siimes / Ao Bingyang / Chen Yang / Wu Shuai / Li Jiayi

UDL industrial design team has designed a new cleansing product packaging series for the renowned men's personal care brand MAKE SENSE. This design approach remains centered on the exploration of men's aesthetic and experience preferences, with a strong emphasis on optimizing and simplifying packaging to minimize its environmental impact.

We've introduced innovative transparent shoulder element for pump-style facial cleanser products. This design effectively addresses the visual disproportion between the small-capacity bottle body and the pump head, all while integrating a transparent mechanical element in line with men's aesthetics. The inclusion of the transparent shoulder not only gives the product an overall lighter visual appeal but also provides an extensive display area for the brand's logo and visual identity system.

Moreover, the pump delivers a satisfying interactive sound feedback consistent with Make Sense's product system — a tactile experience reminiscent of pressing a mechanical keyboard.

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Client
理然 MAKE SENSE

Service
Industrial Design

Partner
Hu Keren

Team
Aslak Siimes / Ao Bingyang / Chen Yang / Wu Shuai / Li Jiayi

Both the pump head and shoulder module are refill-compatible, contributing to an environmentally friendly society.

Process