MOYAL

Molecule: Your Active Lifestyle

Client
MOYAL

Service
Logo Design
Visual Identity
Packing

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Li Yanda / Zhou Junjun
MD: Zhao Lin / Fan Lili
PM: Dong Bochao

SMOORE, a global leader in atomization technology, has announced the launch of its first tech-driven skincare brand MOYAL—marking a decisive entry into the at-home beauty device market, now valued at over RMB 10 billion.

Moving beyond the era of conventional topical skincare and single-device assistance, MOYAL introduces a new Skincare 3.0 paradigm—an “atomization + light” technology synergy designed to amplify efficacy and deliver a high-energy, contactless, collaborative skincare experience.

Combining proprietary atomization with pulse-enhanced permeation technology, MOYAL redefines how active ingredients are absorbed. Its atomization system micro-disperses traditional serums into particles measuring 0.01–0.05 mm, creating an even facial coverage and enabling efficient penetration into the dermis within 30 seconds. In shaping the brand identity, we drew inspiration from the microscopic forms of water molecules and the sensation of fluid movement—highlighting a brand experience where frontier technology meets an elevated, high-performance skincare ritual enabled by breakthrough innovation.

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Client
MOYAL

Service
Logo Design
Visual Identity
Packing

Partner
Ding Fan / Fang Jianping

Team
CD: Ding Fan / Fang Jianping
D: Li Yanda / Zhou Junjun
MD: Zhao Lin / Fan Lili
PM: Dong Bochao

Guided by its philosophy—“Molecule: Your Active Lifestyle”—MOYAL redefines science-led skincare through a molecular lens. In the Skincare 3.0 era, a reimagined mode of use and unprecedented penetration efficiency meet the pace of modern life and the need for skincare anytime, anywhere—delivering precise, effective care and protection for the skin.

The symbol is an extension of the “O” in the brand name. Through a minimal, circular cut-out form, it captures the shifting interplay of light and shadow created by water molecules in motion.

A proprietary ecosystem—comprising the atomization device, the permeation-boosting device, and serum capsules—forms a streamlined, high-efficiency skincare system. When docked in the base, the devices automatically begin charging, illuminating the refined brand symbol.

The color system centers on communicating the product experience—its perceived value and technology-led character—working in tandem with the industrial design to build a layered narrative of high-tech skincare.

Purple is MOYAL ’s signature brand color. A deep purple establishes a refined, self-care-led tone, while a brighter purple pairs with digital information to heighten the sense of technology. A primary gold-brown, aligned with the devices’ CMF (color, material, finish), delivers a nuanced tactility—evoking the impression of skin-like touch.

The packaging continues this balance of premium value and technological sophistication. Rose gold adds a fluid, luminous sheen to the deep purple. Inspired by the spatial optimization of 3C products, the layered structural design cleverly integrates step-by-step usage guidance into the unboxing sequence—creating a more ritualized, immersive interaction.