Brand cartoon character QIMOO takes children on imaginative adventures, allowing them to experience nature and becoming an intimate companion on their journey of growth.

Based on the brand's IP and the concept of ''seed,'' architectural studio CROSSBOUNDARIES designed a shopping space that is both fun and playful for children. QIMOO's mission is to guide children to unleash infinite imagination and embark on adventurous journeys. In different parts of the ''seed,'' there are a series of cave-like and mysterious spaces enticing children to explore. Soft seats and other free-form blocks extending from the edges of the ''seed'' further expand the scope of children's activities.