ReGreen focuses on collagen regeneration solutions. Anchored in a “Activate × Build × Stabilize” collagen repair strategy, it combines modern biotechnology with rare natural essences to offer a high-efficacy yet safe, lab-grade skincare experience.

Rather than following conventional beauty packaging conventions, we prioritized the relationship between the product and its usage environment, and the sensory experience of user–product interaction—establishing a rational order unique to ReGreen through an intuitive, emotional lens.

We articulated ReGreen’s form language through a laboratory-inspired aesthetic, balancing scientific rigor with tactile sensibility to express its sustainable skincare philosophy: “Essence of science, anti-aging with principles.”

Rhythm sits at the heart of the design. Informed by both scientific and artistic perception, crystal-like tubes rest within a grounded base; with each lift and return, users feel a stable, orderly force. Fleeting, flowing striations are captured in a single moment—like the living veins of an organic organism—constructing a calm, upward sense of order. Semi-translucent emerald green conveys natural vitality. Through both visual and tactile cues, the system delivers a distinct brand sensibility, using “laboratory” elements as an entry point to spark resonance between brand and user.

ReGreen advocates sustainability: its ingredients are designed to be environmentally and animal friendly, and the packaging adopts a refill structure to extend the lifecycle of materials. It puts into practice a vision of sustainable beauty—sustainable environment, sustainable ecology.