Liao Zicheng is a Designer and Creative Director. He is a partner at UDL, a multidisciplinary, partnership-driven design company.

Guided by the philosophy of “design as narrative,” Liao is dedicated to expanding into new business landscapes and emerging sectors. His practice spans a diverse array of industries—including technology and consumer electronics, F&B and retail, personal care and lifestyle, as well as arts and culture—where he continually redefines brand messaging and structure within the context of contemporary globalization. Alongside his practice, he is a member of the Shenzhen Graphic Design Association (SGDA), and serves as a Visiting Lecturer at the Guangzhou Academy of Fine Arts.

Liao’s work has earned prestigious international recognition, with awards and nominations from the TDC Annual Competition, Tokyo TDC Annual Awards, HKDA Global Design Awards (Gold), Macau Design Award (Gold and Nomination), GDC Award (Silver and Bronze), Hiiibrand Awards (Silver and Bronze), and selections for D&AD Awards and Award360°.