United Design Lab

Plastic Friends

塑料朋友

Plastic Friends

塑料,一种不可降解材质;作为形容词时,它还指代一种虚假的关系。
Plastic Friends(塑料朋友)是一个以塑料玩具作为主要对象,在当下的消费主义和享乐主义主导的场景之下,试图弥合虚假的物质需要和真实的心理需要之间缝隙的艺术玩具品牌。

Plastic, a non-degradable material, also stands for a fragile relationship.
Plastic Friends is an art toy brand that adopts plastic toys as its main object. Under the current consumerism and hedonism dominated circumstances, Plastic Friends trying to bridge the gap between false material needs and real psychological needs.

“babel tower”
“babel tower”是Plastic Friends与HUNTSOUL的联名产品系列,系列命名中包含了《圣经·旧约·创世记》里,关于巴别塔中“语言的混乱性”现象和解释。因此,在系列名称标题的设计中,我们结合了巴别塔自身的形态和含义,将其处理成了不可读的、秩序混乱的状态,意图对盲目跟风的消费文化进行反思和调侃。
“babel tower" is the co-branded series of Plastic Friends & HUNTSOUL. The name of the series is based on the phenomenon and explanation of the "language chaos" of Bable Tower in the "Bible·Old Testament·Genesis". Thus, in the design of the title, we combined the form and meaning of Babel Tower itself, and processed it into an unreadable and chaotic state, aiming to reflect and ridicule the blindness in consumerism.
HUNTSOUL is an independentent brand by artist LINWENXIN
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在包装的处理上,我们也将盲盒头卡的尺寸处理得与产品并不适配,来表明包装和产品之间冲突的关系。我们希望能通过这些非常规的设计行为(或设计介入),为产品注入新的注解,让观众不得不抛开以往的阅读体验来进行观看,迫使他们重新审视和考虑插画与产品及包装的关系。
For packaging, we unmatch the size of the blind box header card and the content, to deliver the conflict between the packaging and the product. We wish to inject new interpretation into the product through these unconventional design behaviors (or design interventions). The design makes the viewers to put aside their previous reading experience to watch, forcing them to re-examine the relationship between illustrations, products and packaging.
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