Plastic, a non-degradable material, also stands for a fragile relationship.
Plastic Friends is an art toy brand that adopts plastic toys as its main object. Under the current consumerism and hedonism dominated circumstances, Plastic Friends trying to bridge the gap between false material needs and real psychological needs.
“babel tower”是Plastic Friends与HUNTSOUL的联名产品系列,系列命名中包含了《圣经·旧约·创世记》里,关于巴别塔中“语言的混乱性”现象和解释。因此,在系列名称标题的设计中,我们结合了巴别塔自身的形态和含义,将其处理成了不可读的、秩序混乱的状态,意图对盲目跟风的消费文化进行反思和调侃。
“babel tower" is the co-branded series of Plastic Friends & HUNTSOUL. The name of the series is based on the phenomenon and explanation of the "language chaos" of Bable Tower in the "Bible·Old Testament·Genesis". Thus, in the design of the title, we combined the form and meaning of Babel Tower itself, and processed it into an unreadable and chaotic state, aiming to reflect and ridicule the blindness in consumerism.
HUNTSOUL is an independentent brand by artist LINWENXIN