Following the new packaging design language developed by UDL’s Industrial Design Team for Dr.Alva, we extended this system to one of the brand’s most iconic products — the Dr.Alva 287 Cleansing Gel.

As a hero product that has helped establish the cleansing gel category among consumers, the 287 Cleansing Gel represents an important product asset and a key touchpoint for brand recognition. Through this redesign, we sought to further translate product recognition into brand identity, allowing the 287 Cleansing Gel to become a distinctive symbol of Dr.Alva.
The design continues Dr.Alva’s new packaging language with a refined cylindrical form. The iconic “D” element from the brand logo is integrated into the pump design, allowing the brand signature to become part of the everyday user experience. A softer and more approachable expression of technology reflects Dr.Alva’s scientific approach to microbiome skincare, balancing expertise with warmth.

Beyond visual refinement, UDL also explored everyday cleansing behaviors. Addressing the common scenario of using one hand to receive the product while operating the pump with the other, we developed an innovative back-of-hand press pump mechanism. By gently pressing the pump base with the back of the hand, users can dispense the product directly into the palm for a smoother, more intuitive one-handed experience.

Through behavior-driven design, UDL transforms overlooked moments of daily use into meaningful product experiences, making the interaction itself a touchpoint for expressing the Dr.Alva brand.

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Designed by UDL
Partner Team: Hu Keren