GUYU’s packaging design has received a Red Dot Design Award, recognizing the continued innovation and design expertise of UDL’s Industrial Design Team, led by UDL Partner and Head of Industrial Design Keren Hu. 

For Chinese skincare brand GUYU, the UDL Industrial Design Team redefined the brand’s packaging design language and developed the packaging across its full product range. The team introduced “Eastern vessels” as the central concept for the product forms. Rather than expressing Chinese aesthetics through overt stylistic references, the design incorporates the tactile and interactive qualities of traditional vessels into the overall experience, exploring a more nuanced expression of Eastern sensibility and character. 

The team also developed a concealed thread structure for the triangular bottle neck. The three points of the triangular form engage with tracks inside the cap to perform the function of a conventional screw thread. By hiding the mechanism within the closure, the bottle achieves a cleaner and more refined appearance while further reinforcing its vessel-like quality through the detailing of the neck.

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Partner Team: Hu Keren