Maison Margiela’s Fall Winter 2026 Show took place in Shanghai on April 1. UDL’s Li Xiang / Xing Chen Partner Team designed and produced the invitation set, poster set, and related printed collateral for the show.

Taking Bianchetto, one of the Maison’s foundational house codes, as its point of departure, the invitation set brings together a white paint tin, brush, and printed invitation to evoke the atmosphere of a working studio. The invitation thus becomes an early expression of the show’s visual and conceptual world, while revisiting and extending a distinctive code within the Maison’s creative language.

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Video courtesy of HYPEBEAST
Selected images sourced online
Invitation Set, Poster Set and Printed Collaterals Production by UDL

Partner Team: Li Xiang, Xing Chen