Everyone is genetically unique and our DNA determines what foods are good or bad for us.
DnaNudge has developed a first-of-kind product enabling users to make better, personalised shopping choices. It integrates a rapid, affordable, on-the-spot genetic analysis (NudgeBox)
with a product database. This allows a user to scan a barcode with the wristband device (DnaBand) and receive an immediate Green or Red indication as to whether a product is recommended, based on their unique DNA.
2021 iF Design Award / Germany
2020 Good Design Award / Japan