United Design Lab

DnaBand

Design the world's first DNA-based service for healthier shopping choices.

每个人在基因上都是独一无二的,我们的DNA决定哪种食物对我们有利还是不利。
伦敦的科技创业公司DnaNudge首创了一款使用户能够根据自己的基因做出更好的个性化购物选择的服务。它将快速经济、立等可取的基因测试(NudgeBox)与产品数据库集成在一起,这使得用户使用可穿戴设备(DnaBand)扫描食品条形码,并根据其独特的DNA立即收到绿色或红色指示,以指示是否推荐产品。

Everyone is genetically unique and our DNA determines what foods are good or bad for us.

DnaNudge has developed a first-of-kind product enabling users to make better, personalised shopping choices. It integrates a rapid, affordable, on-the-spot genetic analysis (NudgeBox)

with a product database. This allows a user to scan a barcode with the wristband device (DnaBand) and receive an immediate Green or Red indication as to whether a product is recommended, based on their unique DNA.

DnaBand将成为您身体的延伸。显然,它与市场上的大量可穿戴设备不同。DnaBand凭借其舒适性、高级的皮革和创新的磁性伸缩腕带而自豪。 抛光的全金属胶囊带来豪华的触感,在扫描实物条码的同时还可以记录运动数据、用于NudgeMatch。胶囊的易用性通过物理形态以及UX设计得到了保证。 扫描条形码时,它将通过指示灯立即为您提供反馈,告诉该产品是否适合您。为了确保高效反馈,您的基于DNA的个人产品推荐会本地存储在胶囊中。
DnaBand will become an extension of your body. It clearly differs from a large number of wearables in the market. DnaBand boasts with its comfort, utilizing the most precious leathers with an innovative magnetic leather strap that easily adjusts to every wrist size. The polished all-metal capsule finishes the luxury touch, ready to NudgeMatch. Usability of the capsule has been ensured in physical form as well as in digital applications. Using the scanner to read the barcode will give you immediate feedback through indicator light, telling whether the product is suitable for the user. To ensure efficient use, your DNA-based personal product recommendations are stored locally in the small bean-shaped capsule.
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