The brand symbol is composed of interlocking hexagonal and octagonal forms, referencing the respective flavor structures of coffee and cuisine. The intersection of these two geometries serves as a metaphor for how coffee and food complement each other in pairing, giving rise to entirely new flavor perceptions. This symbol further extends into motion design, packaging, and in-store touchpoints, making the underlying logic of the "featuring" experience tangible and traceable.

Within the packaging system, the “envelope” acts as both an explanation of and an invitation to flavor, adding an experiential layer of opening, collecting, and passing on. This allows retail products to become an extension of the ft. Benshi experience outside the space. Coffee beans, small bites, and alcoholic beverages are unified under a singular packaging language: a terracotta palette evokes the warmth of artisanal cuisine, while textured paper lends a palpable sensory density. The “outer box + modular information label” structure directly addresses the frequent rotation of small-batch coffee beans, allowing origins, processing methods, and flavor profiles to be updated fluidly.

Simultaneously, we established a systematic flavor classification for ft. Benshi. Coffee involves processes like natural, washed, or anaerobic fermentation; cuisine utilizes techniques such as steaming, roasting, and frying; and alcoholic beverages carry aromatic notes ranging from rice and floral-fruity to fermented nuances. These details belong to separate descriptive dimensions and could easily appear fragmented on menus or packaging. UDL organized this information into a cohesive set of icons that organically "grow" out of the brand symbol, allowing processing methods, mouthfeel, and aromas to be quickly differentiated, helping guests navigate and compare options with ease.

Through these visual cues, UDL constructs a compelling brand narrative for ft. Benshi, capturing the singular allure of the space: the encounter and trial between coffee and cuisine, and the founder’s precise judgment of flavor, vessels, pacing, and space. By finding a clear, restrained expression for these subtle relationships, UDL ensures the experience transcends a single visit, leaving a lingering aftertaste long after the tasting has ended.